Energy Insights Through Pop Culture and Landman

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New ‘Landman’ season gives oil, gas lobby a chance to promote itself
Lana Ferguson, The Dallas, November 17, 2025

The API sees “a cultural moment, where people understand how important the oil and gas industry is.”

As Taylor Sheridan’s wildly popular West Texas oil drama, Landman, returned Sunday for its second season, the American Petroleum Institute also premiered new content: three 30-second ads featuring real workers in the oil patches.

The TV show, which stars Billy Bob Thornton as Tommy Norris, had more than 5 million viewers watch last year’s season premiere and broke streaming records. It also helped vault the modern oilfield into the pop culture spotlight.

API president and CEO Mike Sommers told The Dallas Morning News that Landman, like other shows in Sheridan’s portfolio, is a reflection of the “current culture.”

To be sure, the fossil fuels industry has its share of critics, particularly in an environmental movement motivated by climate change, and the imperative to shift away from oil and gas.

But at least for now, “I think we are finally in a moment, a cultural moment, where people understand how important the oil and gas industry is,” Sommers said.

“There has been a lot of talk about the so-called ‘energy transition’ over the course of the last five years, but I think we’re finally at this point where people are starting to understand ‘energy reality,’ and that oil and gas are going to play a key role in our energy future for decades and decades to come,” he added.

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US LNG export build-out to boost natural gas demand
ING, November 17, 2025

There are growing expectations that US natural gas demand is set to jump in the coming years, driven by increasing LNG export capacity, and stronger demand from the power sector with further investment in data centres. But how much potential demand could we see in the years ahead? 

LNG and power sectors to drive US gas demand

The US is the largest natural gas consumer, using around 90 billion cubic feet per day, which is equivalent to more than 20% of global gas demand. US natural gas demand has grown at almost 5% per year over the last decade. This growth has coincided with the shale revolution, which has led to significant growth in US natural gas supply, offering consumers a cheap source of energy. This has come at a time when the theme of decarbonisation has only grown, which has seen coal’s share in the power mix fall, after peaking in 2007.

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Mapped: Carney’s six new fast-tracked projects across Canada
Mining.Com, November 17, 2025

Canadian Prime Minister Mark Carney has unveiled six new mining and energy developments added to Ottawa’s fast-track list — from the Ksi Lisims LNG terminal and transmission line in British Columbia to Ontario’s Crawford nickel project and Quebec’s Matawinie graphite mine.

The projects span every region of the country and are part of a national effort to accelerate critical minerals production and clean energy infrastructure.

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